Course Description

The Promote Your Passion Club!

End the, "What am I going to sell or promote this month dilemma," or the, "How am I going to sell my book. I can only say 'buy my book so many times, right?'" 

I know what you are feeling? I have been there. I used to struggle trying to figure out what to sell EVERY single month. I would be RUSHING to put something together, would not know if my audience actually wanted what I had to offer and would not have a follow through strategy to get the most people to buy or enroll in my programs. 

Do you know what I am talking about? Are you tired of NOT knowing what your month's numbers are going to look like? 

Imagine having and knowing EXACTLY: 


  • The actual program you will be promoting EVERY single month
  • Knowing how to put it your product/program or service
  • Having the strategy to actually launch
  • A community to support you and give you real-time feedback and suggestions
  • Product and offer expert training and expertise 
  • Pricing strategies
  • Email sequences
  • Sales letter writing 
  • Sales and payment options platforms 
  • Sales and Business Coaching 
  • Safe forum to ask business questions 

If you have been looking for a sales strategy, product/programs creations, coaching and business combo (ALL roll into one big delicious sandwich of learning) then The Promote Your Passion Club. 

Get everything you need to Promote Your Passion Club (strategy and screen-share training) with clever and not mainstream campaigns or promotions.

You will have 30-days to learn and implement your campaign/promotion. Don't worry, you will have a chance to watch, read and study ALL the past strategies inside our platform. 

The private community will serve as accountability, feedback and support for all members of the Promote Your Passion Club!

Signup now and get your strategy on. End the stress, lack of sales and fulfillment. 

  • You want to help the people you have been called to serve.


  • You want to be encouraged and to receive faith-based instructions you can relate to. 


  • You want eyes on your stuff and feedback that you can actually use.


Then don't wait ANYMORE. Get your strategy on and join The Promote Your Passion Club!

Content Monetization & Leverage Strategist

Catherine (Cat) Storing

👩🏽‍💻 Master Content Monetization Strategist | 📝 Business Coach |🎙TEDx/Keynote Speaker | 📚 Best Selling Author 💃🏽 | Author of 25+ books | Course Creator As a Content Monetization Strategist, Amazon Best- Seller and author of over two dozen books, creator of multiple courses, writing coach, keynote speaker, and certified life coach, Catherine has been leveraging her passion for words, books, and writing to help others share their authentic voice and content with the world for 20+ years.

Course curriculum

  • 1

    Welcome - What Do I need?

    • Start HERE: What is The Promote Your Passion Club

    • Important Information

    • Facebook + Facebook Groups

    • What do I need?

    • How to Access This Content Via Your Mobile Phone

    • No Refund Policy

  • 2

    LESSON 1 : STRATEGY

    • Lesson 1 - What is Strategy and Why You NEED One ASAP!

    • LESSON 1 - STRATEGY LESSON OUTLINE

    • Lesson 1: Strategy Lesson - Audio Version

    • Lesson 1: Strategy Video Version

  • 3

    Lesson 2: Taking Your Client To The Next Level - From A to Z

    • Lesson: Long Term Strategy Example

    • Recap and Lesson 2 Overview: Long Term Strategy

    • Your Own Long Term Strategy - Example

    • Long Term Strategy Template

    • How To Share Your Ladder With Your Audience - Show and Tell
  • 4

    Lesson 3: Your Lead Magnet/Freebie

    • Lesson 2 Review and Lesson 3 Recap

    • How To Determine What To Create For Your Audience

    • Lead Magnet or FREEBIE Example

    • How To Create Your Lead Magnet

    • 3D Image Sample

    • Creating Your Expert Lead Magnet - part I

    • Creating Your Expert Lead Magnet - part II

    • Freebie or Lead-Magnet for Authors

    • Creating a Creative Freebie for Authors

    • Lesson 3 Q&A - Video Version

    • Q&A Session - Audio Version

    • BONUS The FASTEST Way to Write Your Expert e-Book **RESOURCE**

    • BONUS: Writing Your Expert e-Book FAST!
  • 5

    Lesson 4: Delivering Your Lead Magnet & Connecting With Your Audience

    • Delivering You Lead Magnet

    • Setting Up Your Delivery Method Account

    • Connecting With Your Audience Formula

  • 6

    Lesson 5: Connecting With Your Audience & Creating Content

    • Why You Should Learn How To Connect With Your Audience - Video Lesson

    • Why You Should Learn How To Connect With Your Audience - Audio Lesson

    • How to Connect With Your Audience - Show n Tell

    • How To Monetize FREE Content - Show n Tell

    • Lesson 5: Live QnA Session - Video Lesson

    • Lesson 5: QnA Session - Audio - Optional

  • 7

    Lesson 6: First Promotion: Your Expert/Existing Book

    • Your Expert Book Lesson Overview

    • Three Tracks: Don't have a book, have a book, need to write a new book

    • Quick Review: What's an Expert Book and How to Speak Your Dream Client's Language

    • What Does Your Dream Audience Need From YOU?

    • You MUST Schedule IT

    • Writing The Expert Book

    • The Social Media Promotion Strategy

    • Strategy Resources

    • The Social Media Strategy - Audio Version (OPTIONAL)

    • Submitting in and Leveraging The Facebook Group

    • Lesson 6's Q&A

    • Homework: What do I do now?

  • 8

    Lesson 7: How to Write Your Expert Book in Hours - Show and Tell

    • How To Write You Expert Book - Introduction - Video Lesson

    • How To Write You Expert Book - Introduction - Optional Audio Lesson

    • What's An Expert Book?

    • What's An Expert Book - Optional Audio Version

    • Writing Dos and Don'ts

    • Writing Dos and Don'ts - Optional Audio Lesson

    • Key Elements of An Expert Book

    • Key Elements of An Expert Book - Optional Audio Content

    • Lesson: How to Write Your Expert Book in Hours!

    • Lesson 7: Writing Your Expert Book Chat File

    • Lesson 7: Q & A - Video

    • Lesson 7: Q & A Audio - Optional
  • 9

    Lesson 8: How to Edit and Release Your Expert Book

    • Lesson 8: Editing and Releasing Your Expert Book

    • How To Easily Edit Your Expert Book

    • What Does My Expert Book Says I Do?

    • What Does My Expert Book Says I Do? - Optional Audio Version

    • Overview Video Lesson

    • Overview Audio Lesson - optional

    • How To Tell People You Are An Expert?

    • How To Tell People You Are An Expert? - Optional Audio Version

    • REPLAY: How To Tell People You Are An Expert Show and Tell

    • How To Format (Make Pretty) Your Expert Book

    • How To Design Your Own Expert Bookcover

    • How To Easily Write Your Expert Book Description

    • How To Sell and Deliver Your Expert Book

  • 10

    Lesson 8 Part II

    • LESSON 8 Part II OVERVIEW

    • The Strategy Steps

    • How to Prepare and Review Your Promotion Content

    • How to Create Your Social Media Images

    • How To Add Your Book's Link To Your Website
  • 11

    IMPLEMENTATION CLINICS

    • WHAT ARE IMPLEMENTATION CLINICS

    • Implementation Clinics - Video Lesson

    • The Implementation Clinic - Get Your Work Done!
  • 12

    Lesson 9: Your Second Income Stream

    • Your Second Income Stream - Video Recap

    • Your Second Income Stream Recap - Audio Recap OPTIONAL

    • Building Your Second Income Stream - Video Lesson

    • Where To Find The Content To Create Your 2nd Income Stream - Hint (It's already done)

    • Your Second Income Stream - Show and Tell Video Lesson
  • 13

    Lesson 10: Setting Up Your Live Masterclass

    • 2ND INCOME STREAM MUST-HAVE ITEMS - THE LIST

    • 2nd Income Stream Must Have Items

    • Second Stream: Masterclass Must Have Items - OPTIONAL

    • When Your Duplicate Product Feature is Removed. How to Get Around That

    • Setting Up Your Automated Emails

    • Income Streams - Video Q&A

    • Income Stream Audio Q&A - optional

    • Live Masterclass How - Video Lesson

    • Live Masterclass How- Audio Version (OPTIONAL)

    • Live Masterclass Q & A - Video Version

    • Live Masterclass - Q & A - Audio (optional)
  • 14

    Lesson 11: Black Friday, Small Business Saturday & Cyber Monday Promotions

    • New Income Stream Introduction

    • New Income: Not Selling

    • How Can You Better Help Your Dream Audience

    • Bundles Are Your Friend

    • Doing The Prep Work

    • Do The Work

    • Testing, Testing and MORE Testing

    • Make That Money

    • Q&A

    • Black Friday Promos - Implementation Part I

    • Black Friday Promos - Implementation Part II

    • Black Friday Promos - Implementation III

    • Black Friday Implementation: Your Sales Page

    • Black Friday Implementation: Your Sales Page Part II

    • Black Friday Implementation: Your Sales Page Images

    • Promotions Recap

    • The Promote Your Passion Club and The New Year!

    • EMAILS: Why You Even Need Them

    • EMAILS: How To Write The Emails

  • 15

    Lesson 12: Your T-Shirt(s) Line

    • ALL Your EVER Needed To Know About T-Shirts - Video Interview

    • The Business Side of T-shirts - Part I

    • The Business Side of T-Shirts - Part I - Audio Version (optional)

    • The Business Side of T-shirts - Part II

    • The Business Side of T-Shirts - Part II
  • 16

    Lesson 13: Building Your First Low Investment Offer

    • How to Build Your First Low Investment Offer

    • How To Build Your First Low Investment Offer (Audio Version) OPTIONAL

  • 17

    Lesson 14: Getting Ready for Your First Ad

    • How to Get Ready For Your First Ad

    • How To Get Ready For Your First Ad (audio version) OPTIONAL
  • 18

    Lesson 15: Reviving Your Facebook Page

    • How to Revive Your Facebook Page - Part I

    • How To Revive Your Facebook Page Part I - Audio (OPTIONAL)

    • How to Revive Your Facebook Page - Part II

    • How To Revive Your Facebook Page Part II - Audio (OPTIONAL)

    • How To Revive Your Facebook Page Part II - Q&A (OPTIONAL)
  • 19

    Lesson 16: How To Set Up Your Facebook Ads Tutorial (Fast)

    • How To Set Up Your Facebook Ads Tutorial (FAST)

    • How To Set Up Your Facebook Ads Tutorial (SLOW)
  • 20

    Lesson 17: Resetting Your Mindset

    • Resetting Your Mindset

    • Resetting Your Mindset Audio (OPTIONAL)

    • Ads Trouble Shooting

    • Ads Trouble Shooting Audio (OPTIONAL)

    • Group Q&A

    • Group Q&A Audio (OPTIONAL)
  • 21

    BONUSES

    • AUTOMATION: How To Automate Emails!

    • How To Setup Your Mailchimp Account

    • Sending Emails: Mailchimp Clinic

    • How To Make Posting/Scheduling Your Content Easier

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.